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Plus Size Lingerie Biography

Source:- Google.com.pk
Kewi started with a question that came from genuine discomfort. In 2009, the founder discovered the issue of larger breasted women experiencing major discomfort and pain in their shoulders and back, and after interviewing women on the subject, was asked a simple question out of frustration; “can you design a bra that doesn’t hurt my back?” Olumide worked in his basement starting with basic needle, thread and scrap materials such as bed sheets and rubber bands. After revisiting the drawing board countless times, a conceptual model was finally developed that could not only lift all the weight, but also give a custom fit. With five years of research, prototype testing, feedback analysis, interviews with women and working with engineers and designers, the Kewi Bra prototype was created.

      Our goal is for women with large bra sizes to no longer have to experience back pain, have to undergo costly surgical procedures, and have difficulty finding bras that actually fit, without having to wear an unappealing medical bra. Large breasts are a natural trait, not a medical defect!

Our Mission: "The most comfortable bra in the world."
-Muyiwa Olumide
Founder/Inventor
  Why?
The things that are truly important to us are not seen, heard, smelled or tasted, as these are temporary. Instead they are felt within. If we seek to innovate through an intimate understanding of the problems we face, the ‘care’ taken to creatively solve those problems is what is sold, not the end product, because ultimately that care is the only thing the users can truly feel within.

  How?
Kewi is not a destination, but a journey measured not by the tangible, but the intangible. It’s not seen but felt, not constructed but molded, and never stagnant but ever evolving one stride, one lesson, one connection or one genuine smile at a time on a timeless spectrum.

  What?
Kewi is when beauty meets science.

  Values
.Freedom
Explore, discover, and stumble.
.Creativity
Unleash ideas, experiment without fear, and follow through.
.Integrity
Do what is right.
.Empathy
Don’t confuse numbers with people. Seek to truly connect.
.Service
Delight in helping others and seek reciprocation in the form of a heartfelt smile.
.Positivity
At all costs, remain positive in attitude, thoughts and communication.
.Honesty
Be truthful with yourself and with others.
.Passion
Be fueled by purpose in building something great.
.Fun
Enjoy life, enjoy community, and enjoy what you do, laugh and smile relentlessly.
.Growth
Continually set higher standards, growth happens in the process of reaching for them.
Muyiwa Olumide
-Founder & CEO.
Muyiwa Olumide is a designer, inventor and entrepreneur with a passion for physics, industrial & clothing design, architecture, theoretical sciences, botany and business development. As the founder of Kewi Inc, Muyiwa has an in-depth knowledge of the intimate apparel industry, directing brassiere innovation for the past four years. Inspiration is drawn from the international community as Olumide is a cosmopolitan spirit, having traveled to and/or studied in more than 20 countries.

www.muweeolumide.comMuyiwa Olumide
-Founder & CEO.

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