Fine Lingerie Biography
Source:- Google.com.pkLa Perla is internationally acclaimed as the leader in fine lingerie recognized for their exquisite level of taste, sophistication and quality unparalleled by any other. Defined by artistic mastery, steeped in historical traditions of culture and craftsmanship, and notorious for their uncompromising perfection, La Perla has been underpinning the most cultivated and sophisticated women of the world since their birth in the mid 20th century. The preface of La Perla however began long before in the cultural center of art, music, and literature; Italy.
In the 16th century Renaissance, the era best known for its renewal of interest in the cultures of classical antiquity, a flourishing community of artists, poets, sculptors and musicians resided in Florence and surrounding areas. These artisans gave way to the burgeoning textile industry developing in nearby Bologna serving the noblemen and women in the areas of costuming and corsetry. As the silk and textile trade began booming in the late 18th century, so did the development of schools educating artisans in the fine art of In the 1940's, an Italian woman named Ada Masotti, grounded in the art of textiles in Bologna, recognized the opportunity of a lifetime. It was there she combined the craftsmanship and artistry of haute couture with her intense understanding of women and their growing desire to possess not only beautiful clothing on the outside but garments underneath that were as beautiful as they were functional.
La Perla or "The Pearl" was the name given to the exquisitely crafted line of fine lingerie created by Masotti where each piece was created with the rare beauty of discovering a pearl. Masotti embodied the professional ethos and mastery of craft synonymous with some of the most influential artists of our time, such as Michelangelo and Picasso, whose patience and perseverance to produce work of uncompromising perfection
La Perla's founder worked in a team of her peers, educated in the steep historical traditions of craftsmanship of Bologna, to create these lingerie 'works of art'. Embroidered details, silk, tulle and lace laid the foundation of these luxurious garments where strife for perfection, embodied by Masotti, gave way to the three main principles by which the company was founded: quality, beauty, and seduction.
The 1940's and 50's gave way to the international notoriety of La Perla when the most desired female form was the nipped waist and buxom bosom of many internationally known movie stars such as Marilyn Monroe and Rita Hayworth. The recognition of the power of seduction, in fine lingerie, became the desire of all women. This fashion explosion fostered immense growth for La Perla, where the discerning and sophisticated tastes of the international elite could only be satisfied with lingerie of highest level of quality, taste, and refinement embodied only by La Perla.
Today La Perla continues to evoke the characteristics of beauty and perfection coveted by the most sophisticated women in the world. La Perla's continued success relies heavily on their nurturing of and intense emotional connection with their clients whereby their innermost desires and dreams are orchestrated into a fantasy of seduction, desire, and beauty.



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